Accelerate Customer Aquisition and Operational Efficiency Using Analytics

We use data to identify true measures of success and the best practices to consistently achieve those results.

Our Services

As a team, we use data science and artificial intelligence
to understand the customer journey through marketing,
improve sales effectiveness, and manage operations.

Data Integration

We combine data from disperate systems to provide a holistic view of every transaction.

Key Performance Metrics

We identify and present actionable performance metrics that go beyond conversion and handle time.


We enable accountability relative to expected performance including likelihood of conversion.

Speech Scores

We score every agent and every call for dozens of behavioral scores and quality measures.

Continuous Improvement

We enable front line managers with a tool to coach and monitor actual performance.

Coaching Playbook

We use machine learning to identify best practices and insights that drive improvement.

Latest insights

Please enjoy some of our latest insights and findings as they relate to our work and community.

A Missing Element

on August 11, 2017

Most people would agree that a toothbrush, toothpaste, floss, and mouth wash are common staples in a dental care routine. If you're from Utah, perhaps fluoride supplements are another item...

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Carshare in Utah

on July 29, 2017

Peer-to-peer sharing has become growing trend and in 2016 our founder decided to try renting his car in Utah to the general public. Here is what happened.

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Data Types for Conversation Analytics

on July 29, 2017

Conversation analytics is work done to undertand, monitor, and track information within speech or text from conversations. This is powerful within sales, service, and media. We use conversation analytics to determine topic, sentiment, intent, and compliance to drive conversion, quality, and efficiency.

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Our team of data scientists and business analysts work with you to deliver business insights and action. We have a proven process to shorten the time to insights.
About Us
Our Headquarters

50 W Broadway, Suite 300
Salt Lake City, Utah 84101