Digital technologies are redefining the way consumers engage and companies compete.
In order to compete in the digital age, businesses need to have a clear and concise framework for mastering digital leadership and organizational transformation. This strategic plan should be customer-centric and provide value that meets the needs of the digital consumer.
Here are some of the observations we've seen firsthand from organizations and executives tasked with formulating and driving digital strategy:
1. Finding the Value in Unorganized Data
What is data strategy?
Every business generates a lot of data and to be effective it should have a plan for how to efficiently use this data to inform improvements wherever actionable by people, processes, or technology. The data strategy supports an overall company strategy by including a plan that details how it is stored, accessed, and maintained.